The Internet has become the digital equivalent of the real world for many people. A recent study found that nearly one in every four Americans now has a broadband-based device, such as a laptop or desktop, that enables them to access the Internet through their own device. As the term suggests, online commerce refers to purchasing goods and services online rather than offline. Thus, commerce…
Personal branding is a concept that has broad worldwide appeal. It refers to the way we as humans need to define and put forward our own unique messages, experiences, and ways of living in order to be respected and appreciated for who we are at heart. For instance, people who wear flashy clothing daily know how important it is to them that their personal brand…
In this era of digital disruption, where established companies fight aggressively to stay in business by introducing innovative new products and services, it is more important than ever to understand how and when to use intellectual property licensing. Intellectual property (IP) licensing is the practice of using intellectual property from another company or product to create a new product or product that uses that IP.…
A rebrand is the process of updating your identity to reflect a shift in messaging, target audience, or overall message. A rebrand can be super-fun or force-on-the-frontage, depending on your perspective. Rebrands can be highly effective ways to refresh your image and/or messaging. For example, let’s say you are a company that sells golf clubs. You could rebrand as a company that sells luxury golf…
Storytelling is an art form that has been around for as long as people have written about and spoken of stories. However, today, storytelling is still a growing art form with which to communicate. As the term indicates, a story involves a beginning, middle, and end in which the audience is exposed to different elements to feel immersed. The elements of a story can be…
As the world becomes increasingly globalized, people find it increasingly important to support and invest in companies located in countries that follow progressive policies and practices. This is an instance of doing good with others as well as yourself. By supporting these companies, you are also contributing to greater social and economic systems. More than ever, you can find value in the stocks of small…
Selling is a hard, repetitive process that everyone does every day. So, it’s important that you know how to make your sales team more efficient and high-performing for your business. In this article, we will discuss the various roles in your sales team and teach you some of the keys to creating a successful sales team in your business. These keys can be implemented by…
Cross-cultural competence (CCC) is an area of study that has skyrocketed in popularity in the last few years. CCC has quickly become a staple area of study and practice for business leaders, executives, and experts in today’s world. CCC affects all levels of a organization, from top leadership to lowest level staff. It is a must for both internal and external clients, making it one…
Augmented and virtual reality (AR and VR) have become mainstream within the tech world in recent years. Augmentedreality is a term that describes the use of VR or AR devices to augment the real world. Augmented reality uses a handheld device to place virtual objects in front of users, who must then navigate their computer or phone to see them. This way, users can learn…
The power of thought leadership is one of the most famous (and simplest) ways to promote business credibility. In business, credibility is valued highly and can be given or taken easily. If you want to gain more followers on your Twitter account, you can think of following prominent accounts that share your ideas as a good way to establish your credibility in the market. By…